Event price: $ 750,000 COP

Online payment: At the time of your registration you will be able to pay online with credit card and PSE.

Payment in banks:
Present the invoice printed in laser, and approach the following banking entities:

  • Bancolombia
  • Itaú
  • Banco de Bogotá and its banking correspondents: Almacenes Éxito, Carulla, Surtimax, Súper inter.

Face-to-face payment:
Go to the University Cashier and pay with a debit or credit card.

Start date: 24-02-2020

End date: 03-30-2020

Duration: 40.00 hours.

Event city: Medellin

Hours: Monday and Wednesday from 5:00 pm to 9:00 pm
Starts: Monday, February 24
Ends: Monday, March 30
Value: 750.000
Place: Universidad CES Calle 10 A # 22-04– Poblado Medellín headquarters.

Learn about our discounts for our university community, or if you are an employee or associate of institutions with current agreements with the CES University Learn more

Event Code: 70072552

To register, you must fill out the form to generate the invoice and make the payment online, banks or in person at the University.

Faculty: Administration Business Management

Juan Carlos Escudero Montoya
Extension coordinator Faculty of Administrative and Economic Sciences
(57)(4)4440555 ext. 1370

Daniela Nuñez Borja
Auxiliary Faculty of Administrative and Economic Sciences
(57)(4)4440555 ext. 1370 – 1353

you have doubts? Write to us


Know the importance of the topics to be addressed during the development of the course

Addressed to

We share the characteristics or requirements that you must meet to be part of this course


The modality of the event is Face-to-face

The proposed structure will provide the fundamental principles of Digital Marketing through the presentation of different concepts, channels and tools available for the implementation of the digital strategy. It deals with the general aspects of Digital Marketing without technically delving into them, starting with the understanding of the fundamentals and the digital strategy, followed by the elements that enable its implementation. At the end, the Participant will have a general perspective that allows them to understand the digital context and formulate solid strategies in coherence with the objectives of the organization

Professionals, businessmen and entrepreneurs in the fields of Marketing, Design, Communications, Public Relations, Administration and the like who want to understand and develop Digital Marketing strategies; It does not require previous knowledge or previous experience in Digital Marketing. The Diploma is conceived from a basic-medium level conceptual and strategic perspective, it does not focus on technical details or the development of specific skills on the use of particular Digital Marketing tools. However, an approach is made to essential tools that allow putting into practice the acquired knowledge and implementing digital strategies. Practical exercises are developed in all modules.

Presentation of content by the Lecturer, reading of content, debate, exchange of examples, practical exercises and autonomous study.


Find out how you can finance your registration in this event.

Study plan

Find the contents to be treated in the continuing education course


Learn about the skills you will acquire by taking the course at our University.

Finance the payment of your registration with SUFI, contact the advisor:

Anderson Esneyder Acevedo Benitez
Telephone: (57) (4) 604 91 25
Mobile: 301 254 98 44
Email: anaceved@bancolombia.com.co

Payment with Severance:
Check with your fund and severance management company about the requirements to make the payment *.
* Applies for diplomas and certifications.

  • Fundamentals of Digital Marketing
  • PI digital marketing strategies
  • Legal aspects
  • Website and search engine optimization
  • Advertising in digital media PI and Google Ads
  • Social Media y community Management
  • Advertising in digital media PII - Facebook Ads
  • Inbound Marketing
  • Digital Marketing Trends
  • Digital Marketing Strategy PII.

Provide the concepts that allow the Participant to understand the basic concepts of Digital Marketing and understand how today's companies can adopt digital communications to achieve their business objectives.

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