Event price: $ 300,000 COP

Online payment: At the time of your registration you will be able to pay online with credit card and PSE.

Payment in banks:
Present the invoice printed in laser, and approach the following banking entities:

  • Bancolombia
  • Itaú
  • Banco de Bogotá and its banking correspondents: Almacenes Éxito, Carulla, Surtimax, Súper inter.

Face-to-face payment:
Go to the University Cashier and pay with a debit or credit card.

Start date: 28-04-2020

End date: 07-05-2020

Duration: 16.00 hours.

Event city: Medellin

Hours: Tuesday and Thursday, April 28 and 30 - May 05 and 07 from 5:00 pm to 9:00 pm
Place: CES University. Virtual classroom zoom (The coordinator will send connection link).

Learn about our discounts for our university community, or if you are an employee or associate of institutions with current agreements with the CES University Learn more

Event Code: 70078513

To register, you must fill out the form to generate the invoice and make the payment online, banks or in person at the University.

Faculty: Administration Business Management

Juan Carlos Escudero Montoya
Extension Coordinator
Email: jcescudero@ces.edu.co
Telephone: (57) (4) 4440555 ext. 1370-1353.

Daniela Nuñez Borja
Auxiliary Faculty of Administrative and Economic Sciences
dnunezb@ces.edu.co
Telephone: (57) (4) 4440555 ext 1370 -1353.

you have doubts? Write to us

Description

Know the importance of the topics to be addressed during the development of the Course

Addressed to

We share the characteristics or requirements that you must meet to be part of this Course

Modality

The modality of the event is Virtual

Identify the steps necessary to develop a customer loyalty strategy, its key success factors and how its approaches are applied in different types of companies to positively impact the customer experience.

Target audience: Businessmen, entrepreneurs, administrators, marketing and services.

Virtual classes. Two weekly meetings with scheduled activities.

Financing

Find out how you can finance your registration in this event.

Study plan

Find the contents to be dealt with in the Continuing Education Course

Objective

Learn about the skills that you will acquire by taking the Course at our University.

Finance the payment of your registration with SUFI, contact the advisor:

Anderson Esneyder Acevedo Benitez
Telephone: (57) (4) 604 91 25
Mobile: 301 254 98 44
Email: anaceved@bancolombia.com.co

Payment with Severance:
Check with your fund and severance management company about the requirements to make the payment *.
* Applies for diplomas and certifications.

Topics to be discussed during the activity (it can be a list). (800 characters maximum) This text must be removed before uploading the content to SAP

  • Introduction to relationship marketing
  • Knowledge or identification of clients
  • Customer differentiation or segmentation
  • Customer / user experience
  • The importance of channels in Customer strategy
  • Digital and Social Media in Customer Strategy
  • Loyalty and loyalty programs

Identify the steps necessary to develop a customer loyalty strategy, its key success factors and how its approaches are applied in different types of companies to positively impact the customer experience.

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