Event price: $ 300,000 COP

Online payment: At the time of your registration you will be able to pay online with credit card and PSE.

Payment in banks:
Present the invoice printed in laser, and approach the following banking entities:

  • Bancolombia
  • Itaú
  • Banco de Bogotá and its banking correspondents: Almacenes Éxito, Carulla, Surtimax, Súper inter.

Face-to-face payment:
Go to the University Cashier and pay with a debit or credit card.

Start date: 12-05-2020

End date: 05-21-2020

Duration: 16.00 hours.

Event city: Medellin

Hours: Monday and Wednesday April 27 and 29 - May 4 and 6 from 5:00 pm to 9:00 pm
Place: CES University. Virtual classroom zoom (The coordinator will send connection link).

Learn about our discounts for our university community, or if you are an employee or associate of institutions with current agreements with the CES University Learn more

Event Code: 70078501

To register, you must fill out the form to generate the invoice and make the payment online, banks or in person at the University.

Faculty: Administration Business Management

Juan Carlos Escudero Montoya
Extension Coordinator
Email: jcescudero@ces.edu.co
Telephone: (57) (4) 4440555 ext. 1370-1353.

Daniela Nuñez Borja
Auxiliary Faculty of Administrative and Economic Sciences
dnunezb@ces.edu.co
Telephone: (57) (4) 4440555 ext 1370 -1353.

you have doubts? Write to us

Description

Know the importance of the topics to be addressed during the development of the Course

Addressed to

We share the characteristics or requirements that you must meet to be part of this Course

Modality

The modality of the event is Virtual

Create a strategic digital marketing plan that allows you to use the internet and social networks as an effective communication and marketing channel for your company or personal brand.

Target audience: Students, professionals and entrepreneurs in the field of marketing, design, communications, public relations, administration and the like who want to understand and develop digital marketing strategies. It requires no prior marketing knowledge or experience.

Virtual classes. Two weekly meetings with scheduled activities.

Financing

Find out how you can finance your registration in this event.

Study plan

Find the contents to be dealt with in the Continuing Education Course

Objective

Learn about the skills that you will acquire by taking the Course at our University.

Finance the payment of your registration with SUFI, contact the advisor:

Anderson Esneyder Acevedo Benitez
Telephone: (57) (4) 604 91 25
Mobile: 301 254 98 44
Email: anaceved@bancolombia.com.co

Payment with Severance:
Check with your fund and severance management company about the requirements to make the payment *.
* Applies for diplomas and certifications.

Topics to be discussed during the activity (it can be a list). (800 characters maximum) This text must be removed before uploading the content to SAP

  • Generalities of digital marketing and social media Marketing
  • Input data for strategy design
  • Strategic aspects of the Digital Marketing plan
  • Website design guidelines
  • Blog and content marketing
  • Social media marketing strategy
  • Reputation management protocol in digital media
  • Search engine optimization strategy (SEO)
  • Email Marketing Strategy
  • Online advertising strategy
  • Measure and improve

Create a strategic digital marketing plan that allows you to use the internet and social networks as an effective communication and marketing channel for your company or personal brand.

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