Event price: $ 1,900,000 COP

Pay on line: At the time of your registration you can pay online with credit card and PSE.

Payment in banks:
Present the invoice printed in laser, and approach the following banking entities:

  • Bancolombia
  • Itaú
  • Banco de Bogotá and its banking correspondents: Almacenes Éxito, Carulla, Surtimax, Súper inter.

Face-to-face payment:
Go to the University Cashier and pay with a debit or credit card.

Start date: 01-09-2020

End date: 30-09-2020

Duration: 120.00 hours.

Event city: Medellin

Hours: September 1, 2020 - December 15, 2020
Place: Diploma 100% Online through the Zoom platform

Learn about our discounts for our university community, or if you are an employee or associate of institutions with current agreements with the CES University Learn more

Event Code: 70080810

To register, you must fill out the form to generate the invoice and make the payment online, banks or in person at the University.

Faculty: Pharmaceutical Chemistry

Maria Ximena Restrepo Macías
Assistant Faculty of Sciences and Biotechnology
444 05 55 ext 1240.

Heidy Johanna Contreras
Extension Coordinator
444 05 55 Ext. 1587.

you have doubts? Write to us


Know the importance of the topics to be addressed during the development of the Diploma

Addressed to

We share the characteristics or requirements that you must meet to be part of this Diploma


The modality of the event is Virtual Classroom

This diploma is aimed at professionals and technologists from different areas of health and other specialties, who are linked or who wish to enter the pharmaceutical industry; that require training in all fields related to the promotion, business management, marketing and sale of pharmaceutical products and medical devices.

Professionals in general who aspire to enter the pharmaceutical industry in areas of promotion and / or commercial management

100% Online Diploma through the Zoom platform


Find out how you can finance your registration in this event.

Study plan

Find the contents to be dealt with in the Continuing Education Course


Learn about the skills that you will acquire by taking the Diploma at our University.

Finance the payment of your registration with SUFI, contact the advisor:

Anderson Acevedo Benitez
Telephone: (57) (4) 604 91 25
Mobile: 301 254 98 44
Email: anaceved@bancolombia.com

Payment with Severance:
Check with your fund and severance management company about the requirements to make the payment *.
* Applies for diplomas and certifications.

Topics to be discussed during the activity:

  • Develop and enhance in the participants of the diploma, message transfer and negotiation skills, necessary for optimal performance in advising health professionals and decision-making
  • Generate solid bases from the general concepts of pharmaceutical promotion adjusted to our reality, to negotiation tools to support the commercial strategy of a pharmaceutical sales representative.
  • Understand the local pharmaceutical environment from different key topics such as regulatory, key players, competition, commercial and the main market trends, among others.
  • Develop leadership skills and focus oriented towards the achievement of results in the participants.
  • Analyze market figures (IMS, Close Up, Sismed, Sispro) and with these generate action plans in a logical and strategic way, based on specific needs of markets (areas or territories).
  • Train sales representatives with a focus on scientific advice, from competitive training to occupy positions of sales representatives and medical advisers, in any of the laboratories and pharmaceutical houses of our country, both at the private market (trade) level, as well as in the access to institutions (Market access).
  • Know the current marketing and sales tools, applicable to the roles of the sales representative, for an efficient and competitive management of their functions and for the development of skills in negotiation and sales.

. Train professionals in medical visits and pharmaceutical commercial management, based on the specific needs of the local and current pharmaceutical market, with high standards of professionalism, ethics and leadership.

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