SNIES: 13705 | Qualified record: Resolution 006163 of June 13, 2019

He leads the business transformation with experience and excellence - Extension program of the Universidad del Rosario in agreement with the CES University.

We contribute to the consolidation of professional skills that develop a strategic vision of marketing management with commercial results that contribute to business durability, developing skills, integrating knowledge and experiences that a Marketing manager requires in the development of plans applicable to organizations or that guide the creation of new business units.

We train upright leaders, capable of undertaking and innovating in a global context, contributing with strategic thinking and action to the generation of sustainable value for the solution of major business challenges immersed in complex, dynamic and changing environments.

The specialization has high international standards, which allows being part of a network of accredited schools worldwide, obtaining exchanges in study abroad programs facilitating multicultural access.

The programs of the management area are divided into two cycles and have a group of teachers of the highest level who use different educational strategies of an active nature, where the master class, group work, research, analysis, resolution are combined. of cases and playful, with experiences and experiences that allow the better apprehension of knowledge and the development of skills.

Enter the study plan

Know our rates and dates for the year 2022

Inscription: Inscripciones permanentes
Interviews: después de haber realizado su inscripción, se programará la entrevista directamente por la facultad, de manera presencial o virtual.
Publication of results: los resultados serán informados por la facultad vía telefónica o por correo electrónico una semana después de haber presentado su entrevista. La lista definitiva de los admitidos será publicada en nuestra Web page.
Payment of tuition: La fecha exacta se encuentra en el recibo para pago de matrícula
Start of classes: 18 de febrero de 2022
Schedule: viernes de 6:00 p. m. a 9:00 p. m. y sábados de 8:00 a. m. a 1:00 p. m. (algunos sábados las clases culminarán a las 2:00 p. m.)
Registration PIN cost: $163.000 COP
Total cost per semester: $9.685.000 COP
*Valores correspondientes a 2022

You must send the required documentation to / for your registration process:

· Copia del acta de pregrado
· Copia del diploma
· Copia del documento de identidad (ampliado al 150%)
· Foto tamaño 3 x 4 a color, fondo blanco

NOTE: Los documentos o fotocopias anteriores no necesitan estar autenticados.
No se considerarán aquellos formularios en los que se compruebe falsedad en los datos, o que no estén totalmente diligenciados.
You will not be able to carry out the interview if you come to it without the minimum required documentation.

Faculty of Administrative and Economic Sciences
Telephone: (57) 604 4440555 – opc 4 Ext. 1353 – 1429
WhatsApp: 3196050403

Assistant to the Faculty of Administrative Sciences
Mónica Alexandra Marín Fernández
Telephone: (57) 604 4440555 – opc 4 Ext. 1353 – 1429

Do you want to know more?Write to us

Head of Postgraduate Programs of the Faculty of Administrative and Economic Sciences
Diana Alejandra Londoño Pulgarín
Teléfono: (57) 604 4440555 – opc 4 Ext. 1429

Director Specializations- Bogota
Sede del Emprendimiento, la Innovación y la Creación – Calle 200 con Autopista Norte, costado oriental. Bogotá D.C.
Telephone: (57) 601 297 0200 Ext. 3971

of the applicant

Our program is aimed at professionals with an interest in current marketing approaches and strategies.

Why choose
this program

We have the highest quality standards in education, which allows us a recognition of excellence.

of the graduate

Our specialists have the skills to guarantee quality and efficiency in administrative management.

The specialization in Marketing Management is aimed at people who hold middle and high-level positions who want to enrich and update their knowledge and experience with

current approaches and strategies in marketing. In addition, to businessmen and entrepreneurs who see marketing as a powerful instrument to compete in changing environments and international markets.

Our differentials will allow you to respond to today's organizational challenges:

• Integrative project: We accompany you throughout your studies to materialize your own entrepreneurship or business plan or for the organization where you work.
• Business transforming professionals: people and processes.
• Development of transversal skills: strategic thinking, leadership and organizational reality.

• Title Rosario University.
• Graduate rights from Rosario and CES Universities: Graduate from both universities (rights)
• We have high-level teachers with professional and formative practical experience.

Marketing managers, who, based on the leadership and strategic vision of the organization, undertake processes of positioning and development of companies in changing and highly competitive markets, positively impacting society.

Leading professionals, experts in the design, analysis, orientation and execution of the different processes that define the integral management of marketing in a national and / or multinational company.

The graduate is capable of designing, structuring and directing actions or strategies aimed at creating and positioning new brands and / or products, increasing participation in the target market, improving the effectiveness of sales teams and formulating competitive business models for the organization.


Know the necessary requirements to access the degree process at our University.


Learn about the job fields where you can work after graduating from CES University.

and scholarships

We offer financing options and scholarships to our students with entities in agreement.

The Alliance CES - Universidad del Rosario will award the title of specialist in Business Management to participants who meet the following requirements:

La aprobación de todas las asignaturas del plan de estudios y los requisitos señalados para cada programa.
Haber presentado las pruebas vigentes que el Estado determine como de obligatorio cumplimiento.
Paz y salvo con la Universidad CES por todo concepto.

• Registration for graduation ceremony with the Universidad del Rosario.
• The conformity of your grade, manifested by the promotions committee.
• Present a certificate of attendance to the CES Chair.
The payment of the degree rights, established in the pecuniary rights.
Have approved the degree or research work.

The graduate of the specialization will be able to work in private companies that produce goods and offer services, as well as the application of marketing elements to users of the public sector. He understands the role and dynamics of Marketing Management, applies market research and, according to knowledge of consumer behavior and needs, proposes strategic customer segmentation.

In addition, he knows the context of the market and competition, defines strategies for competitiveness, market routes and comprehensive communication for goods and services companies. Likewise, it applies technologies to marketing, defines tactics and practices to achieve excellence in service, customer loyalty and proposes strategies and actions for the internationalization of the company with its products or services.

For financing we have agreements with:
Programa de Fortalecimiento Educativo CES
Banco Pichincha
Fondo Sapiencia
Fincomercio (Fincoeducar)
Fondo Nacional del Ahorro (FNA)

We have our own scholarships and in alliance with the following entities:
Entidades públicas

Enter and learn more information

Our teachers

Exchange from
another university

You chose us for your exchange, find out about the process and the requirements to meet. Plus

Exchange towards
another university

Live the experience of expanding your knowledge in Colombia or the world. Plus

academic cultural

We open the doors of the world for you to complement your academic training with us. Plus

keep it going

Keep your knowledge updated to enhance your professional profile. Plus


We offer spaces and programs for the personal and collective development of the CES community. Plus


These are the economic benefits that we have with different companies and organizations. Plus

of languages

Increase your job possibilities, deepening or exploring new languages. Plus

Legal information of the program

Program name:
Especialización en Gerencia de Mercadeo

Facultad de Ciencias administrativas y Económicas

Program modality:

Program type:

SNIES code:

Qualified Registration:
Resolution 006163 of June 13, 2019

7 años

2 Semestres


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