Tik Tok is the platform for sharing short videos that is breaking records, since its launch in China under the name Douyin, back in 2016, until its expansion to more than 150 countries, the application has obtained more than 500 million users .
With the idea of continuing to interact with a target audience of 13 to 21 years old, CES University joined the legion of “tiktokers ”,thus creating their institutional account in which spaces of the U, tours of the different venues, events and activities of the institution will be shared.
For example, in one of the publications you can see theU Storeand its products while the video is set by background music, like another publication that shows some spaces in building C such as cafeterias, and corridors. There are also publications that interact with users or even seek to generate humor through the music or dialogues that appear there.
“After seeing the impact that the application was having, even being used by people of different ages, we decided to register our own account to be able to create fresher content aimed at a wide audience and continue to improve positioning in networks”Said David Bentham Arias, analyst at the University's Office of Organizational Communication.
So far, there have been five publications on the institutional account, it has more than 110 followers and content will be added twice a week. People who want to enjoy the videos of the CES University should download the application and in the search engine write “CES University” or through the followinglink.