Reputation today is the most valuable asset for a company, which is why Merco (Corporate Reputation Business Monitor) since 2000 has evaluated the reputation of companies in consultation with different stakeholders and interest groups.
For the second consecutive year, CES University entered the ranking of the 100 companies with the best reputation in Colombia. In 2018 it was ranked 84 and in 2019 it rose to 76.
Merco has 7 rankings in which the U. CES is positioned in 3:
- Merco Empresas: companies with the best reputation - position 76 in the general ranking and position 9 in the education sector - universities.
- Merco Talento: companies with greater capacity to attract and retain talent - 51 in general and 8 in the education-university sector
- Merco Responsibility and corporate governance: the most responsible companies - 71 in general and 9 in the education-university sector.
“This is the recognition of the trajectory of our University in its 42 years. It is the satisfaction of knowing that our value proposition is coherent and that society demonstrates this, with an ethical seal of excellence , "said Tatiana Molina Velázquez, Head of Sustainability at CES University.
The evaluation methodology of the business monitor is rigorous and transparent. 6 evaluations are carried out with 25 sources of information and a total of 60,977 respondents from different interest groups.
"It is a pride for us, this position is not by chance, it has been a job for a long time where we value the human being, we make a good structure for the provision of services and operation that benefits people and makes them feel happy," he concluded with pride the rector of the CES University, Jorge Julián Osorio Gómez.
The methodologies and criteria are completely transparent, at no cost to companies and can be consulted on the Merco website.