SNIES: 13705 | Qualified record: Resolution 006163 of June 13, 2019

He leads the business transformation with experience and excellence - Extension program of the Universidad del Rosario in agreement with the CES University.

We contribute to the consolidation of professional skills that develop a strategic vision of marketing management with commercial results that contribute to business durability, developing skills, integrating knowledge and experiences that a Marketing manager requires in the development of plans applicable to organizations or that guide the creation of new business units.

We train upright leaders, capable of undertaking and innovating in a global context, contributing with strategic thinking and action to the generation of sustainable value for the solution of major business challenges immersed in complex, dynamic and changing environments.

The specialization has high international standards, which allows being part of a network of accredited schools worldwide, obtaining exchanges in study abroad programs facilitating multicultural access.

The programs of the management area are divided into two cycles and have a group of teachers of the highest level who use different educational strategies of an active nature, where the master class, group work, research, analysis, resolution are combined. of cases and playful, with experiences and experiences that allow the better apprehension of knowledge and the development of skills.

Enter the study plan

Know our rates and dates for the year 2021

Registration: Permanent registrations
Interviews: The interview will be scheduled virtually by the Universidad del Rosario
Publication of results: You can check if you were admitted on our website or by calling the faculty of the chosen program
Tuition Payment: The exact date is on the receipt for tuition payment
Classes start: March 26, 2021 (subject to change)
Hours: Fridays from 6:00 pm to 9:00 pm and Saturdays from 8:00 am to 1:00 pm (some Saturdays the classes will end at 2:00 pm)
Registration PIN cost: $ 163,000 COP
Total cost per semester: $ 9,312,500 COP

You must send the required documentation to / for your registration process:

· A copy of the minutes of undergraduate
Copy of diploma
· Copy of the identity document (extended to 150%)
· Photo size 3 x 4 color, white background

NOTE: Previous documents or photocopies do not need to be authenticated.
Those forms in which false information is verified, or that are not fully filled out, will not be considered.
You will not be able to carry out the interview if you come to it without the minimum required documentation .

Faculty of Administrative and Economic Sciences
Telephone: (57) (4) 4440555 - opt 4 Ext. 1353 - 1429
WhatsApp: 3196050403

Assistant to the Faculty of Administrative Sciences
Monica Alexandra Marín Fernández
Telephone: (57) (4) 4440555 - opt 4 Ext. 1353 - 1429

Do you want to know more?Write to us

Head of Postgraduate Programs of the Faculty of Administrative and Economic Sciences
Diana Alejandra Londoño Pulgarín
Telephone: (57) (4) 4440555 - opt 4 Ext. 1429

Director Specializations - Bogotá
Diego Montoya Sotelo
Headquarters of Entrepreneurship and Innovation - Calle 200 Autop. North
Telephone: (57) (1) 297 0200 Ext. 3939

of the applicant

Our program is aimed at professionals with an interest in current marketing approaches and strategies.

Why choose
this program

We have the highest quality standards in education, which allows us a recognition of excellence.

of the graduate

Our specialists have the skills to guarantee quality and efficiency in administrative management.

The specialization in Marketing Management is aimed at people who hold middle and high-level positions who want to enrich and update their knowledge and experience with

current approaches and strategies in marketing. In addition, to businessmen and entrepreneurs who see marketing as a powerful instrument to compete in changing environments and international markets.

Our differentials will allow you to respond to today's organizational challenges:

• Integrative project: We accompany you throughout your studies to materialize your own entrepreneurship or business plan or for the organization where you work.
• Business transforming professionals: people and processes.
• Development of transversal skills: strategic thinking, leadership and organizational reality.

• Title Rosario University.
• Graduate rights from Rosario and CES Universities: Graduate from both universities (rights)
• We have high-level teachers with professional and formative practical experience.

Marketing managers, who, based on the leadership and strategic vision of the organization, undertake processes of positioning and development of companies in changing and highly competitive markets, positively impacting society.

Leading professionals, experts in the design, analysis, orientation and execution of the different processes that define the integral management of marketing in a national and / or multinational company.

The graduate is capable of designing, structuring and directing actions or strategies aimed at creating and positioning new brands and / or products, increasing participation in the target market, improving the effectiveness of sales teams and formulating competitive business models for the organization.


Know the necessary requirements to access the degree process at our University.


Learn about the job fields where you can work after graduating from CES University.

and scholarships

We offer financing options and scholarships to our students with entities in agreement.

The Alliance CES - Universidad del Rosario will award the title of specialist in Business Management to participants who meet the following requirements:

The approval of all the subjects of the study plan and the requirements indicated for each program.
Have presented the current evidence that the State determines to be mandatory.
Peace and save with the CES University for all reasons.

• Registration for graduation ceremony with the Universidad del Rosario.
• The conformity of your grade, manifested by the promotions committee.
• Present a certificate of attendance to the CES Chair.
The payment of the degree rights, established in the pecuniary rights.
Have approved the degree or research work.

The graduate of the specialization will be able to work in private companies that produce goods and offer services, as well as the application of marketing elements to users of the public sector. He understands the role and dynamics of Marketing Management, applies market research and, according to knowledge of consumer behavior and needs, proposes strategic customer segmentation.

In addition, he knows the context of the market and competition, defines strategies for competitiveness, market routes and comprehensive communication for goods and services companies. Likewise, it applies technologies to marketing, defines tactics and practices to achieve excellence in service, customer loyalty and proposes strategies and actions for the internationalization of the company with its products or services.

For financing we have agreements with:
CES Educational Strengthening Program
Pichincha Bank
Sapiencia Fund
Fincomercio (Fincoeducar)
National Savings Fund (FNA)

We have our own scholarships and in alliance with the following entities:
Public entities

Enter and learn more information

Our teachers

Exchange from
another university

You chose us for your exchange, find out about the process and the requirements to meet. Plus

Exchange towards
another university

Live the experience of expanding your knowledge in Colombia or the world. Plus

academic cultural

We open the doors of the world for you to complement your academic training with us. Plus

keep it going

Keep your knowledge updated to enhance your professional profile. Plus


We offer spaces and programs for the personal and collective development of the CES community. Plus


These are the economic benefits that we have with different companies and organizations. Plus

of languages

Increase your job possibilities, deepening or exploring new languages. Plus

Legal information of the program

Program name:
Marketing Management Specialization

Faculty of Administrative and Economic Sciences

Program modality:

Program type:

SNIES code:

Qualified Registration:
Resolution 006163 of June 13, 2019

7 years

2 semesters


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