Curriculum

Curricular areas

  • Seal Core (NS)
  • Professional Core (NP)
  • Basic (BS)

Conventions

Prerequisites: Compulsory subject and prior to another.

Corequisites: Subject to take within the same semester.

Total credits: 12

Leadership

2

         credits

Requirements

NS

Prerequisites

Does not apply

Co-requirements

Does not apply

Strategy

2

         credits

Requirements

NS

Prerequisites

Does not apply

Co-requirements

Does not apply

Marketing Management - Integrative Project I

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Consumer behavior

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Relational marketing

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Price strategy

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Rosarista Chair *

0

         credits

Requirements

BS

Prerequisites

Does not apply

Co-requirements

Does not apply

Search Strategies *

0

         credits

Requirements

BS

Prerequisites

Does not apply

Co-requirements

Does not apply

ethic

0

         credits

Requirements

BS

Prerequisites

Does not apply

Co-requirements

Does not apply

Total credits: 13

Innovation

2

         credits

Requirements

NS

Prerequisites

Does not apply

Co-requirements

Does not apply

Entrepreneurship

2

         credits

Requirements

NS

Prerequisites

Does not apply

Co-requirements

Does not apply

Strategic communication for marketing

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Commercial Management - Integrator Project II

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Digital marketing

3

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

Elective

2

         credits

Requirements

For example

Prerequisites

Does not apply

Co-requirements

Does not apply

* Short-term subjects taught in virtual mode that are taken in class spaces other than the usual ones.