SNIES: 13705| Qualified registration: Resolution 006163 of June 13, 2019

Leading business transformation with experience and excellence – Extension program of the Universidad del Rosario in agreement with Universidad CES.

We contribute to the consolidation of professional skills that develop a strategic vision of marketing management with commercial results that contribute to the sustainability of the business, developing skills, integrating knowledge and experience required by a marketing manager in the development of plans applicable to organizations or to guide the creation of new business units.

We train leaders with integrity, capable of undertaking and innovating in a global context, contributing with strategic thinking and action to the generation of sustainable value for the solution of the great business challenges immersed in complex, dynamic and changing environments.

The specialization has high international standards, which allows to be part of a network of accredited schools worldwide, obtaining exchanges in study abroad programs facilitating multicultural access.

The programs of the management area are divided into two cycles and have a group of teachers of the highest level who use different educational strategies of an active nature, where they combine the master’s chair, group work, research, analysis, case resolution and play, with experiences that allow the best understanding of knowledge and the development of skills.

Enter the study plan

Know our rates and dates

Registration: Inscripciones permanentes
Interviews: Se programará la entrevista de manera virtual por parte de la Universidad del Rosario
Publication of results: Podrás consultar si fuiste admitido en nuestra web o llamando a la facultad del programa elegido
Tuition Payment: La fecha exacta se encuentra en el recibo para pago de matrícula
Classes Start: Marzo 26 de 2021 (sujeta a cambios)
Schedule: Viernes de 6:00 p.m. a 9:00 p.m. y sábados de 8:00 a.m. a 1:00 p.m.
Registration PIN cost: $163.000 COP
Total cost per semester: $9.312.500 COP

You must send the required documentation to / for your enrollment process:

– Copy of the undergraduate certificate
– Copy of the diploma
– Copy of identity card (extended to 150%)
– Photo size 3 x 4 color, white background

NOTE: The above documents or photocopies do not need to be authenticated.
Those forms in which the data is proven to be false, or that are not completely filled out, will not be considered.
The interview cannot be held if you come to it without the minimum required documentation.

Faculty of Administrative and Economic Sciences
Telephone: (57) (4) 4440555 – opc 4 Ext. 1353 – 1429
whatsapp: 3196050403

Assistant to the Faculty of Administrative Sciences
Monica Alexandra Marin Fernandez
Telephone: (57) (4) 4440555 – opc 4 Ext. 1353 – 1429

Want to know more? Write us

Head of Postgraduate Studies, Faculty of Administrative and Economic Sciences
Diana Alejandra Londoño Pulgarín
Telephone: (57) (4) 4440555 – opc 4 Ext. 1429

Director of Specializations – Bogotá Diego Montoya Sotelo
Venue for Entrepreneurship and Innovation – Calle 200 Autop. Norte
Telephone: (57) (1) 297 0200 Ext. 3939


Our program is aimed at professionals with an interest in current marketing approaches and strategies.

Why choose
this program?

We have the highest standards of quality in education, which allows us to be recognized for excellence.


Our specialists have the skills to ensure quality and efficiency in administrative management.

The specialization in Marketing Management is aimed at people in middle and high level positions who want to enrich and update their knowledge and experience with the

current marketing approaches and strategies. In addition, to entrepreneurs and business people who see marketing as a powerful tool to compete in changing environments and international markets.

Our differentials will allow you to respond to today’s organizational challenges:

– Integrating project: We accompany you throughout your studies to materialize your own business or plan or for the organization where you work.
– Business Transformation Professionals: people and processes.
– Development of transversal competences: strategic thinking, leadership and organizational reality.

– Degree from the Universidad del Rosario.
– Graduate rights of the Rosario and CES Universities: Graduate of both universities (rights)
– We have high level teachers with practical professional and training experience.

Marketing managers, who, based on the leadership and strategic vision of the organization, undertake processes to position and develop companies in changing and highly competitive markets, positively impacting society.

Leading professionals, experts in the design, analysis, orientation and execution of the different processes that define the integral management of marketing in a national and/or multinational company.

The graduate is capable of designing, structuring and directing actions or strategies aimed at creating and positioning new brands and/or products, increasing participation in the target market, improving the effectiveness of sales teams and formulating competitive business models for the organization.


Learn about the requirements needed to access the degree process at our University.


Learn about the job fields where you can work after graduating from CES University.

and scholarships

We offer financing options and scholarships to our students with entities in agreement.

The Alliance CES University – Universidad del Rosario will award the degree of specialist in Business Management to participants who meet the following requirements:

– The approval of all subjects in the stydu plan and the requirements indicated for each program.
– Have submitted the current evidence that the State determines as mandatory.
– Be in good standing with the University for every concept.

– Registration for the graduation ceremony with the Universidad del Rosario.
– The conformity of your degree, expressed by the promotions committee.
– Submit the certificate of attendance to the CES Chair.
– The payment of the degree fees, established in the pecuniary rights.
– Approval of the graduate work or research.

The graduate of the specialization may work in private companies that produce goods and offer services, as well as the application of marketing elements to public sector users. He understands the role and dynamics of Marketing Management, applies market research and, according to knowledge of consumer behavior and needs, proposes strategic client segmentation.

In addition, he knows the market context and competition, defines strategies for competitiveness, market routes and integral communication for goods and services companies. Likewise, he applies technologies to marketing, defines tactics and practices to achieve excellence in service, customer loyalty and proposes strategies and actions for the internationalization of the company with its products or services.

For financing we have agreements with:
Bank of Bogotá
Sapiencia Fund
Pichincha Bank
Fincomercio (Fincoeducar)
National Savings Fund (FNA)
Helm Bank

We have our own scholarships and in alliance with the following entities:
Public entities

Learn more

Our teachers

Exchange from
another university

You chose us for your exchange, find out about the process and the requirements to be fulfilled. More

Exchange to
another university

Live the experience of expanding your knowledge in Colombia or the world. More

cultural academics

We open the doors of the world for you to complement your academic training with us. More


Keep your knowledge up to date to enhance your professional profile. More


Ofrecemos espacios y programas para el desarrollo personal y colectivo de la comunidad CES. Más


These are the economic benefits we have with different companies and organizations.  More


Increase your job opportunities by learning or exploring new languages.  More

Legal information of the program

Name of the program:
Specialization in Marketing Management

Faculty of Administrative and Economic Sciences

Program mode:

Type of program:


Qualified Registration:
Resolution 006163 of June 13, 2019

7 years

2 Semesters


Title granted:
Marketing Management Specialist

Fridays from 5:00 p.m. to 9:00 p.m. and Saturdays from 7:00 a.m. to 1:00 p.m.

Total cost per semester:
$9.312.500 COP

Registration PIN cost:
Sin costo

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