Study plan
Curricular areas
- Seal Core (SC)
- Professionalizing Nucleus (PN)
Conventions
Prerequisites: Compulsory subject and previous to another.
Correquisites: Subject to be taken within the same semester.
Total credits: 12
Strategy
2
creditsRequisites
SC
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Leadership
2
creditsRequisites
SC
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Marketing Management - Integrative Project I
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Consumer behaviour
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Relationship Marketing
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Pricing strategy
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Total credits: 13
Innovation
2
creditsRequisites
SC
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Entrepreneurship
2
creditsRequisites
SC
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Strategic marketing communication
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Commercial management - Proyecto Integrador II
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Digital Marketing
3
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply
Elective
2
creditsRequisites
PN
Prerrequisitos
Does not apply
Correquisitos
Does not apply