Study plan

Curricular areas

  • Seal Core (SC)
  • Professionalizing Nucleus (PN)

Conventions

Prerequisites: Compulsory subject and previous to another.

Correquisites: Subject to be taken within the same semester.

Cycle 1

Total credits: 12

Strategy

2

         credits

Requisites

SC

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Leadership

2

         credits

Requisites

SC

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Marketing Management - Integrative Project I

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Consumer behaviour

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Relationship Marketing

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Pricing strategy

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Cycle 2

Total credits: 13

Innovation

2

         credits

Requisites

SC

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Entrepreneurship

2

         credits

Requisites

SC

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Strategic marketing communication

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Commercial management - Proyecto Integrador II

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Digital Marketing

3

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

Elective

2

         credits

Requisites

PN

Prerrequisitos

Does not apply

Correquisitos

Does not apply

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